In short, neuromarketing is the science of studying how our brains react to marketing messaging. Some marketers are now measuring our brain activity for insight into how and why we act as consumers.
Neuromarketing certainly has its flaws, but so does traditional research. In a recent article, titled Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research, Kevin Randall says, “It is commonly accepted that traditional market research is flawed
because consumers don’t know, can’t articulate, or will even lie in a
focus group about their purchase motivations.”
Some critics find the research to be bogus, while other opponents fear that marketers are doing to much to try to control how we act. It’s just the beginning of debate that is sure to grow as research continues. What are your thoughts on the issue?
This Five-Letter Word Is Key to Marketing Success: B-R-A-N-D
