If you don’t believe Twitter has any marketing value, get this. You can use Twitter as a research tool even if you don’t have a Twitter page. Would you like an example? I thought so.
Let’s take one of our friends – Stericycle. This company offers an array of product recall services. If they want to know what the Twitter community is tweeting about in regards to the keyword ‘recalls,’ they can go to search.twitter.com and find out. See for yourself: recall-related Tweets.
The search results mentioned above show all the Tweets that mention the word ‘recalls.’ Savvy companies have used this to see who’s talking about their brand and counter it with positive PR messaging. Companies with a Twitter account can reply directly to the user and try to resolve issues, thank them for being a patron, or whatever makes sense. There are endless creative ways to use Twitter. I suggest you start by searching to see what the community has to say about your company. This is similar to Google Alerts, which we’ve mentioned in a previous post, but it only involves people on Twitter.
How have you used Twitter for your company?
