After a whole month of diving into best practice for each social channel, how are you feeling? Hopefully, you are equipped to tweet, pin, like and share your company to social success. Every marketer has to keep up with the social arena, but it can be challenging to stay on top of tools that constantly change.
To wrap things up, we’ve put together a social cheat sheet. Here are some key points to focus on for each network:
Though you might associate them with completely different demographics, Pinterest and LinkedIn share some key principles. Be sure to join or create groups to form useful connections. As always, engage and interact with others’ content before promoting your own.
Facebook is, above all else, visual. Photos and images are Facebook’s bread and butter. Take advantage of this by showing your followers a slice of day-to-day life at your company. They wouldn’t have access to this inside scoop – or the parties and special events – without that Facebook connection. Hey, B2B marketers are humans, too!
Twitter has one overarching mantra: conversation. Being chatty is your golden ticket. There’s no other social network that allows for such individual attention, and nowhere else where it’s as easy or natural to reach out to others – so make it happen!
Image via Marcin Wichary
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