If you’re a company looking to make a data investment, you probably have one thing on your mind – optimization for business growth. You’re headed in the right direction, but with all that big data brings to the table, it can be hard to know where to focus your energy and funds.
To answer the big data movement, new products are frequently being released that make data more attainable for marketers. It almost seems impossible to know what approach will make the biggest impact at your company. We understand, and we want to help.
Today we’re suggesting four areas of focus to guide your data investment. Decide what best meets your company’s needs before taking the next step.
Today, new forms of complex analytics are constantly hitting the market, and some of them may serve your company well. Whether it’s time series analysis or high-level social data, explore your options and compare them to your goals to find a fit.
As we said last week, your organization might be sitting on top of dark data that simply needs to be better utilized. In that case, your first investment should be integration. Find out how to make the most of the data your company has and let it start shaping business decisions.
Perhaps batch processing is no longer meeting your needs or will clearly fail you as you move further into data adoption. If so, transitioning to a big data platform might be the way to go.
Improving your risk analytics is a smart move, and depending on your company’s status, it might be a good way to transition into data investment. It enables you to use information to make better decisions that lead to higher return on capital and business growth.
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