After our Revisit phase of goal evaluation last week, we are pressing the Reset button. When you take stock of where you stand at this point in the year, in terms of reaching goals, it is easy to be disappointed. Often, January’s lofty aims are harder to bring to fruition than we realized in the wake of resolutions and new beginnings. It is not uncommon for a formerly exciting goal to hit a disheartening and frustrating dead end.
But here’s a question. Rather than abandoning the goal entirely, or worse, continuing to face it with the constant dread and anxiety of failure, why not reframe it: Who do you have to be to make it happen?
As Inc recently explored, sometimes all a stale goal needs is to be Reset. Ask yourself who you have to become, or enlist, to make your “failed” goal a reality. Seek counsel and teammates who can help you complete your vision. When you open your mind to new means of reaching a goal, things start to feel a lot more successful.
As you start to look at your business goals with this in mind, it will become easy to see which ones are a natural fit for your company’s direction, and which ones might be forced. Asking how to make it happen, while remaining mindful of the vision at hand (link Monday’s post), makes the goals that belong stand out with a clear path to execution.
If the answer to “Who do you have to be to make it happen?” is not in line with your company values or your role as lead marketer, feel free to pass it on to a more appropriate department or let it retire completely. Being open to this transition makes it easier to peacefully release the goals that may have been misguided in the first place.
Now, you are free to look ahead to the objectives that truly align themselves with your ultimate vision.
Image credit: Justin Steiginga
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