Movéo recently began a partnership with UK-based agency Earnest, and we were thrilled to learn that they’re just as interested in content marketing as we are. Our managing partner Brian Davies and Senior Brand Strategist Dave Skidmore sat down with Earnest’s Managing Director Chris Wilson, and their Planning Director Paul Hewerdine for a discussion on the content strategies we get asked most at our respective agencies. Over the next few weeks, we’ll be sharing parts of their discussion here on Get There.
Let’s kick off the series today with a discussion on the most important content marketing question of all: what’s content marketing and why does it matter? Take it away, Brian, Dave, Chris and Paul!
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