OAKROOK TERRACE, ILLINOIS – Movéo Integrated Branding, a leading branding and communications firm specializing in healthcare and other nonprofit engagements, announced that it has been named Agency of Record by Mercy Health Partners, the second largest health system in West Michigan. Movéo will provide a full range of services, including branding, institutional and service line communications, and digital influence strategy.
“We believe Movéo understands our brand, our values and communications goals and will be a trusted partner as we grow the Mercy Health Partners system,” said Kelly Kurburski, Director of PR & Marketing at Mercy Health Partners.
Movéo’s first charge will be to develop an integrated communications campaign that conveys how the merger of Mercy General Health Partners with Hackley Health is creating opportunities to improve patient access to new medical therapies and quality care.
“This partnership is a natural fit for these two organizations. We look forward to helping Mercy Health Partners deliver the “Stronger as One” message throughout their immediate service area and beyond,” said Bob Murphy, Managing Partner at Movéo.
About Mercy Health Partners
Mercy Health Partners is the second largest health system in West Michigan with more than 4,300 associates, some 21,000 inpatient discharges and 137,000 emergency/urgent care visits annually. The system, part of Trinity Health, has four hospitals and offers a number of exclusive specialty services for the region. For more information on Mercy Health Partners visit www.mercy-healthpartners.com
About Movéo Integrated Branding
Working in collaborative partnership, Movéo helps its clients build extraordinary brands in select marketplaces, including healthcare and education. The firm’s integrated services – research, branding and marketing communications – have helped its clients align their brands with their overall business strategy to produce bottom-line results. For more information on Movéo visit www.movéo.com
