OAKBROOK TERRACE, IL – An online advertising campaign developed by Movéo Integrated Branding on behalf of CareerBuilder.com was recognized as “Best Employment Rich Media Online Campaign” in the 2008 Internet Advertising Competition. Now celebrating its 20th anniversary, Movéo is a full-service branding and communications firm specializing in B2B and healthcare marketing.
Movéo’s winning campaign, called “Hiring Minds,” was developed to promote CareerBuilder.com’s informational site content to employers. The series of Flash banners used provocative questions related to recruiting trends and best practices to entice employers to click through and read the articles. They ran on a variety of business- and recruiting-focused websites, including Bloomberg.com, NYTimes.com and Salary.com.
The Internet Advertising Awards (IAC) is an annual, nationwide contest operated by the Web Marketing Association to recognize excellence in online advertising.
Brian Davies, co-founder and managing partner at Movéo, said, “It’s always gratifying to receive recognition for your work, and naturally we’re pleased the judges liked this campaign as much as we did. But what really matters to us are the millions of media impressions and significant click-through rates that we delivered for our client. At the end of the day, that’s the point of good creative.”
About Movéo Integrated Branding
Currently celebrating its 20th anniversary, Movéo Integrated Branding collaborates with industry leaders such as CareerBuilder.com, Siemens, U.S. Robotics and Motorola to build extraordinary brands. The agency’s integrated services — research, brand strategy and marketing communications — help brand owners align their brands with their overall business strategy to produce bottom-line results. For more information, visit www.Moveo.com or call 630.570.4800.
