OAKBROOK TERRACE, IL –– Movéo Integrated Branding, a hybrid branding and integrated marketing agency, is handling the branding and rollout of a robust new product for Listrak, a leading provider of integrated, self-service e-mail marketing solutions. The new product will expand on the company’s current roster of management and analysis tools for e-mail marketing campaigns.
Listrak engaged Movéo because its unique combination of branding, strategy and integrated marketing services were ideally suited to this multifaceted assignment. The project includes the development of a brand/product name, brand messaging platform, go-to-market strategy and marketing communications materials.
“We’re thrilled to have this opportunity,” said Dave Cannon, Movéo’s Director of Interactive Services. “As current Listrak customers, we know how invaluable their products are, and we’re confident that knowledge will help us build a smarter, more effective program.”
About Listrak Inc. From its headquarters in Lititz, PA, Listrak develops and provides the technically savvy and highly intelligent e-mail marketing tools that successful companies demand. Its wide range of customers includes Daimler Chrysler, Motorola, L’Oreal, Pearl Vision and others blue-chip firms.
About Movéo Integrated Branding Named a Top 3 Agency by BtoB Magazine in 2008, Movéo collaborates with its clients to build extraordinary brands. The firm’s integrated services –– research, brand strategy, media, interactive and creative –– have helped its clients align their brands with their overall business strategies to produce bottom-line results. For more information on Movéo, visit www.moveo.com/b2b.
