OAKBROOK TERRACE, ILLINOIS – Movéo Integrated Branding, a hybrid branding and integrated communications firm, is continuing its partnership with leading academic institutions as part of its unique BrandLab Forum. Launched by Movéo in spring 2009, the BrandLab Forum is an idea-sharing initiative that brings together academic and business thought leaders to explore various topics in branding. Recent BrandLab events have included presentations to MBA students at the University of Chicago’s Booth School of Business on May 5 and 14, and to MBA students at the Kellogg School of Management of Northwestern University on May 8. The BrandLab Forum is led by Kevin Randall, Movéo’s Director of Brand Strategy & Research. With over a decade of experience as a leading brand consultant, Randall has developed successful brand strategies for companies such as Siemens, CareerBuilder, Abbott, Motorola, GE Healthcare, Ford, 3M, McDonald’s and Capital One. He speaks extensively on branding, and his articles and papers have appeared in BusinessWeek Online, Marketing Profs and Brandchannel. Future BrandLab events are also planned in 2009 and 2010 at the Wharton School of the University of Pennsylvania, MIT Sloan School of Management and the USC Marshall School of Business. About Movéo Integrated Branding Movéo collaborates with its clients to build extraordinary brands in select marketplaces, including higher education. The firm’s integrated services –– research, brand strategy, media, interactive and creative –– have helped its clients align their brands with their overall business strategies to produce bottom-line results.
