OAKBROOK TERRACE, ILLINOIS – Movéo Integrated Branding, a hybrid brand consultancy and marketing communications firm, has earned top honors in the 2013 Content Marketing Awards for its work on behalf of Landis+Gyr. Past winners of Content Marketing Awards include The Walt Disney Company, Home Depot and Costco.
Movéo earned Gold in the “Best Use [of content] as an Integrated Marketing Tool” category. The campaign was developed for Landis+Gyr, a $1.6-billion provider of energy management solutions to utilities. Through an aggressive integrated marketing campaign driven by thought leadership content assets such as eZines, white papers and brochures, Movéo helped Landis+Gyr become the industry leader in brand preference and loyalty.
“In recent years, content marketing has become one of the fastest-growing marketing segments in our industry,” said Irene Westcott, Director of Content Services at Movéo. “To have our creative work not only produce bottom-line results for Landis+Gyr, but also stand out in such a crowded, competitive field, is a deeply gratifying achievement.”
About Landis+Gyr
Landis+Gyr is the leading global provider of integrated energy management products tailored to energy company needs and unique in its ability to deliver true end-to-end advanced metering solutions. Today, the Company offers the broadest portfolio of products and services in the electricity metering industry, and is paving the way for the next generation of smart grid.
With annualized sales of more than US$1.6 billion, Landis+Gyr, an independent growth platform of the Toshiba Corporation (TKY:6502) and 40% owned by the Innovation Network Corporation of Japan, operates in 30 countries across five continents, and employs 5,200 people with the sole mission of helping the world manage energy better.
About Movéo
Named a Top 3 Agency by BtoB magazine, Movéo collaborates with its clients to build extraordinary brands in select marketplaces. The firm’s integrated services ¾ research, brand strategy, media, interactive and creative ¾ help clients align their brands with their overall business strategies to produce bottom-line results. Moveo clients include CareerBuilder, Molex, Cardinal Health, Psion Technologies, Westex and NES Rentals. For more information on Movéo, visit www.moveo.com.
