OAKBROOK TERRACE, ILLINOIS – Movéo Integrated Branding, a hybrid brand consultancy and marketing communications firm, has developed two award-winning marketing campaigns for Waubonsee Community College. Movéo’s work has earned the college an Award of Excellence (gold) and an Award of Distinction (silver) in the 18th Annual Communicator Awards. The competition is a leading, international marketing awards program that receives over 6,000 entries annually.
Waubonsee received the Award of Excellence for Movéo’s “All in Aurora” campaign, which used billboards to showcase the college’s offerings at its new Aurora campus.
Waubonsee earned the Award of Distinction for Movéo’s simple, yet effective television commercials that used “fast facts” to spotlight the campus and its resources. The 15-second TV spots relied on bold type and vignette-like imagery to challenge conventional ideas about what it means to attend a “good” college.
“In recent years, higher education advertising has become one of the most competitive segments in the marketing industry,” said Bob Murphy, managing partner at Movéo. “To have our creative work stand out in such as crowded field is a deeply gratifying achievement.”
About Waubonsee Community College
Waubonsee Community College is a public, comprehensive community college that was organized in 1966, as mandated by the Illinois Community College Act, to provide education and training services for individuals in portions of Kane, Kendall, DeKalb, LaSalle and Will counties of District 516. The philosophy of Waubonsee Community College is based on the premise that education is the cornerstone of a literate, democratic society; that learning is a lifelong process; and that the pursuit of knowledge must be supported by institutional policies that demonstrate the values of accessibility, service, value, quality and innovation.
About Movéo Integrated Branding
Movéo collaborates with its clients to build extraordinary brands in select marketplaces. The firm’s integrated services –– research, brand strategy, media, interactive and creative –– help clients align their brands with their overall business strategies to produce bottom-line results. Movéo clients include Sparton Corporation, Abbott, Landis+Gyr, Loyola University Health System, Waubonsee Community College and Trinity Health. For more information on Movéo, visit www.moveo.com.
