OAKBROOK TERRACE, IL – Movéo Integrated Branding, a full-service branding and communications firm, today announced that an advertising campaign it developed for Triton Community College won a Silver Award at the 2006 Summit Creative Awards.
Movéo’s work, which was entered in the category Advertising Campaign – Mixed Media/Local Consumer, represents the second year in a row the agency has won a Summit award on behalf of Triton.
The “Think Again” campaign for Triton consisted of cable TV and radio spots, print advertisements, direct mail and e-mails. The campaign challenged audiences’ perceptions of community colleges and invited them to “Think Again” about enrolling at Triton.
“Our research revealed obstacles that most community colleges, including Triton, face,” said Brian Davies, a partner at Movéo. “We were then able to develop creative ways to counter these obstacles in a series of communications.”
The Summit Creative Awards was created in 1994 as a way to acknowledge works created by small and mid-size creative groups worldwide. This year’s competition included entries from 26 countries and was judged by an international panel. Judging was based on strength of concept, quality of execution, and ability to persuade.
About Movéo Integrated Branding
Working in collaborative partnership, Movéo helps its clients build extraordinary brands. The agency’s integrated services — research, brand strategy and marketing communications — have helped brand owners such as Motorola, CareerBuilder.com and Resurrection Health Care align their brands with their overall business strategy to produce bottom-line results. For more information on Movéo call 630-570-4800 or visit www.moveo.com
